Caribou Coffee Redesign

In April, 2010, Caribou Coffee relaunched its website to promote and support its new brand identity.  In addition to a whole new look and feel, the site features more interactive functionality such as the ability for customers to:

• Tell Caribou "what they stay awake for"
• Rate and comment on coffees
• Ask questions via the Roastmasters Blog
• Take the Coffee Recommender quiz