case study
Carlson Hotels Worldwide
Carlson Hotels overhauled all five of its brand websites (Radisson Hotels & Resorts, Country Inns & Suites, Park Inn, Park Plaza and Regent Hotels International) by implementing a common set of best-in-class online features across the sites, while still providing each brand with its own look and feel. The result was a huge success with the Radisson Hotels & Resorts site received the following awards:
- 1st hotel site to offer online booking capability
- 1st hotel site to offer online check in capability
- #1 Overall Hotel Website, 2000 by Gomez
- #1 in Relationship Services, 2000 by Gomez
- #1 in Business Guest Services, 2000 by Gomez
- Golden Click Web Award, 2003 by HSMAI
- Platinum Award, 2004 Adrian Awards
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